I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. “This Stock Could Be Like Buying Amazon in 1997” Simply click below to discover how you can take advantage of this. Enter Your Email Address Our 6 ‘Best Buys Now’ Shares See all posts by Harvey Jones I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Image source: Getty Images. The Unilever share price is climbing again! I’d invest today and hold it forever Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Harvey Jones | Thursday, 22nd October, 2020 | More on: ULVR Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. The Unilever (LSE: ULVR) share price has recovered strongly since the stock market crash in March and is climbing again today after a positive set of third-quarter results. This confirms my view the household goods giant is one of the very best stocks on the FTSE 100.Why do I like Unilever so much? Because it offers straightforward, everyday products that people want and need, such as soaps, shampoos, cleaning products, ice creams, teas and Marmite. The Unilever share price has reaped the rewards, growing 60% in the last five years. That compares to a drop of 10% across the FTSE 100.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Unilever’s vast range of established brand names gives it a defensive moat against competitors, who’ll have to spend big on marketing to catch up. Unilever boasts an incredible 13 brands in the Kantar Worldpanel Global Top 50, including Lifebuoy in third place, Sunsilk (10th), Knorr (11th), Dove (12th), Lux (13th) and Sunlight (14th).I’d buy the Unilever share priceThese products don’t cost much individually, which means people can still afford them in a recession. Unilever also enjoys massive diversification across markets, selling more than 400 brands in 190 countries to 2.5bn people.From next month, Unilever aims to be fully incorporated in the UK, after choosing London over Rotterdam, simplifying its management structure. It’s currently the eighth biggest company on the FTSE 100, with a market-cap of £56bn.Unilever’s share price is up around 1.5% this morning after it posted underlying sales growth of 4.4%, beating the group’s long-term goal of 2-4%. Emerging market grew fastest at 5.3%, a promising sign for the future. Developed markets grew 3.1%. This growth came despite a 2.4% drop in turnover, due to disposals and a 7.7% negative currency impact.Today’s results could have been even betterCEO Alan Jope hailed a “strong performance,” adding: “Our focus remains volume-led competitive growth, delivering absolute profit and free cash flow.“There’s another reason I like the Unilever share price. Management thinks of its shareholders. In April, Jope said it was standing by its dividend to support pensioners hit by cuts at other firms. Today, it maintained its quarterly dividend at €0.4104 per share. The forecast dividend yield is a steady 3.1%, covered 1.5 times.The Unilever share price isn’t cheap, by conventional metrics. Before the pandemic, it routinely traded at around 24 times earnings. Today, it stands at just 20.4 times, which makes it a relative bargain. Its return on capital employed is 61.9%, by the way. Also impressive. Possible headwinds include legal challenges to its Dutch exit, plus the impact of Covid-19 on customers’ pockets.Today’s results might have been even better but for a hefty currency impact. It seems the world has been spending lockdown buffing up their bodies and homes, while also filling up on Hellmann’s mayonnaise and Magnum ice cream.The Unilever share price is cleaning up, rather like Reckitt Benckiser’s, and I’d expect that to continue far beyond the pandemic. 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