Online and SMS auctions Howard Lake | 28 May 2003 | News Here’s the latest roundup of online and SMS auctions being run by charities.Model Elle Macpherson recently had her body cast as she stood in one of Selfridges’s shop windows. The casting was part of the London store’s Body Craze event. The original cast will be auctioned next week in an SMS auction run by Flytxt with income from the 50p messages being donated to children’s charity Ark.Children’s charity Kidsout is running an online auction offering a day out for four at Silverstone race track as the top prize. The auction runs from 23 May to 2 June 2003. Promotion of the event included a viral e-mail campaign and a dedicated URL – www.kidsoutauction.co.uk. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 23 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Digital Events British Heart Foundation aims to raise £10,000 with an online auction hosted by eBay in British Heart Week (7-15 June). Lots include a Formula 1 Ferrari team shirt signed by Michael Schumacher and Rubens Barricello.