Gifts are fine but staff priorities have altered

first_img Comments are closed. Related posts:No related photos. It obviously makes good sense for companies in those sectors hit hardest bythe economic downturn to look beyond share options and bonuses as a way tomotivate staff.  Organisations includingIT company Compaq and British Airways are among those who have introduced giftssuch as theatre or sports tickets, as well as putting more emphasis onrecognising staff’s achievements. Such low-cost rewards may well help boost morale when trading is tough, butthey can only work as part of an overall HR approach. If HR departments arerelying solely on gifts and giving employees more recognition to shore upmorale during the recession they are going to be disappointed. The events of 11 September are usually credited with giving a new impetus tothe current recession, but it is worth reminding ourselves that the terroristattacks may have an impact on employee attitudes beyond concerns over fallingshare prices and redundancies. Many commentators have argued that the tragicloss of so many lives will lead to many staff reappraising their own lives anddemanding that their work is meaningful and worthwhile. I would not want to teach anybody’s granny to suck eggs but it is worthjogging our collective memories about the theories of humanistic psychologistAbraham Maslow, a staple of just about every management course in recentdecades. Maslow’s “hierarchy of human needs” puts security needs atthe bottom but no doubt while jobs are being axed such needs are uppermost inthe minds of employees. More importantly, Maslow puts self-actualisation at the top of hishierarchy. Gifts and positive strokes are fine, but HR functions serious aboutmotivating staff are aiming a lot higher: they are matching the aspirations oftalented staff with the values and culture of the organisation. By Noel O’Reilly Previous Article Next Article Gifts are fine but staff priorities have alteredOn 4 Dec 2001 in Personnel Todaylast_img

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